FAIRFAX, Va, – As summer travel season approaches, the Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to spread public awareness about bed bugs during Bed Bug Awareness Week, June 5-11, 2016. Bed Bug Awareness Week is an annual designation recognized by Chase’s Calendar of Events and is celebrated throughout the pest management industry. Using various media relations and social media tactics, PPMA will work to educate consumers about bed bugs and how to best protect themselves from these transient pests.
“We’ve witnessed a significant resurgence in recent years,” said Cindy Mannes, executive director of PPMA. “And while pest control companies are battling these bugs in single family homes and multi-family housing units, in hotels and motels, hospitals and schools, and even on public transportation, there is still work to be done in getting consumers on board with public vigilance and awareness. And with DIY horror stories abound on the Internet, consumers need to know that pest control companies are the most effective solution when it comes to treatment.”
PPMA is leading this push for public vigilance with the launch of a media relations and social media campaign. Industry members are encouraged to join the cause by devoting their social media pages to bed bugs during Bed Bug Awareness Week and using the hashtag #BedBugWeek in all interactions.
PPMA has also developed an exclusive toolkit for Mainframe subscribers to utilize as a resource for their publicity efforts. The toolkit, which will be available for download on PPMAMainframe.org in May, contains a customizable press release, suggested social media content, high resolution photography, media training documents and other materials to help companies communicate to their customer base, while gaining positive publicity for their business in the communities they serve. For more information about PPMA and all its marketing programs, please visit http://www.NPMApestworld.org/PPMA.
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