[2004 State of the Industry Report] Bayer Is Back

Bayer is back! Last year, Bayer Environmental Science promised the pest control industry to expect big things. And nowhere was that more evident than with the relaunch of the Premise® brand. After an honest and critical look at Bayer’s position in the termite market, we commenced a mass of new initiatives — like the Premise Guarantee and Termite University — aimed at eliminating misperceptions and building our technical story. The results were astounding and Premise experienced a significant rebound.

Over the past year, Bayer reaffirmed its commitment to customers and validated the power of working together. As true partners, Bayer will continue to focus on groundbreaking approaches to enhance your productivity and profitability. Whether focusing on new launches or tweaking existing formulas, Bayer’s research and development team is poised to develop world-class products that advance the science of pest control and provide clear benefits to our customers.

Nowhere did that perseverance prove truer than with the launch of Maxforce® FC Select Roach Killer Bait Gel. After three years of extensive lab research and field trials, Bayer was the first and only manufacturer to solve the problem of aberrant feeding cockroaches.

As a market leader, we want to play a critical role in sustaining the growth of the industry for generations to come. To that end, Bayer launched the "Young Scientist of the Year" contest, a scholarship and grant program for graduate students. Bayer, along with the National Pest Management Association, will allocate unparalleled resources to the next generation of research talent to meet the challenges facing the industry. Please say "hello" to this year’s class of winners in our booth, and throughout the NPMA show this month in Honolulu, Hawaii.

The new Bayer Environmental Science continues to evolve — in culture, organization, and direction towards the future. With a renewed commitment and resolve to build business — yours and ours — we certainly hope we’ve proven once and for all that everything you get is "Backed by Bayer!"

Steve Burt

Managing Director, Professional Pest Management

Bayer Environmental Science

Montvale, N.J.