Reality or hype? Market opportunity or marketing disaster? The industry’s ongoing struggle to meet the public’s growing appetite for all things “green.”
PCT looks at this hot topic in the following series of articles.
[Special Report] Green Marketing
[Special Report] Special Report: Green Marketing Road Test
[Special Report] Green Marketing: Pest Elimination Still Outweighs "Green" to Consumers
[Special Report] Green Marketing: Can They Really Call the Chainsaw Eco-Friendly?
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Explore the October 2007 Issue
Check out more from this issue and find your next story to read.
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