[Online Resources] Get Connected with PCTonline.tv

The PCT staff is excited to present www.pctonline.tv, a one-stop site for enriching your business know-how and communicating with your peers. PCTOnline.tv is the online companion to www.pctonline.com, the Web site of PCT magazine. Access this interactive site to build your business resources and increase your technical knowledge.

Take advantage of all the educational and networking tools to help your company grow. Learn from educational training videos provided by industry suppliers and university researchers. Listen to podcasts from leading industry professionals. Interact with colleagues in forums. In addition, www.pctonline.tv is the perfect place for sharing your videos, photos and commentaries on interactive blogs.

You also can share your favorite videos from YouTube and communicate via the site’s social networking capabilities. Visit the site every day to stay on top of the latest industry trends. The following pages describe the key components of www.pctonline.tv.

Video — Manufacturers and distributors have provided PCT with training and informational videos about their products and services. These video clips help you stay on top of the latest technology and answer many of your questions about their products. PCT also has collected video from the research community, including university researchers. Users also can share company-related videos, TV commercials, video from industry events and others.

Podcasts — Users can literally “make their voices heard” on a variety of topics by uploading podcasts they have recorded and/or podcasts created by others. Podcasts are multimedia files distributed over the Internet using syndication feeds, for playback on mobile devices and personal computers. In addition, PCT has uploaded many of the podcasts its staff has conducted with various industry professionals.

News — www.pctonline.tv is subscribed to the RSS feed of
www.pctonline.com, the Web site of PCT magazine. This function ensures that the latest news stories appearing on www.pctonline.com also appear on www.pctonline.tv. In addition to news, other industry-related resources are available at www.pctonline.com, including
labels/MSDSs and event listings.

Blogs — Create your own blog or check out what others are “blogging” about. Blogs are Web sites that consist of a regular entry, where users can contribute commentary, descriptions of events, or other material such as graphics or video. Provide commentary or news on a particular subject or share your personal online diaries with others. Blogs can contain text, images, and links to other blogs, Web pages and other media. The interactive format allows users to leave comments about other users’ blogs.

Photos — Post your favorite photos or view photos that others have submitted. These photos can be both related to the pest control industry as well as personal photos. This is the perfect place to post photos of those difficult-to-identify pests and receive answers from fellow pest management professionals.

Subscribe — Sign up for the weekly PCT e-newsletter to receive the latest PCT news delivered directly to your desktop.

Tags — All items on www.pctonline.tv are tagged. Refer to the Tags section of the site for easy searching.

YouTubes — Many pest control-related videos already exist on YouTube, a popular video sharing Web site where users can upload, view and share video clips. Users can link their favorite YouTube videos to www.pctonline.tv.

Your Participation is Needed!

The latest PCT offering, www.pctonline.tv, differs from other PCT projects in that it is primarily user-driven. We need your participation. We encourage you to become frequent visitors and contributors to the site. Specifically, visit www.pctonline.tv to share with others:

• Your opinions on the latest industry hot topics via blogs
• Industry-related videos, including TV commercials and video from industry events
• Interesting photos, especially your favorite pest photos or photos of pests that need to be identified
• Your company’s most creative marketing materials (e.g., posters, coupons, door hangers, etc.)
• Your company’s or organization’s news or announcements
• Audio, including podcasts, that you recorded or you have enjoyed listening to
• Your personal information, which can be added to your profile to be shared with others

If you prefer, you can also send these materials to bharbison@giemedia.com.

The author is Internet editor of www.pctonline.com.