5 Questions with Barry Pitkoff

1. FirstStrike is celebrating 15 years — what makes it the leading soft bait for rodent control?

FirstStrike soft bait is still going strong because it simply works. FirstStrike has given PMPs assurance that they are using bait that demonstrates palatability and performance. Even in very hot environments, FirstStrike will maintain its palatability and integrity. This bait matrix that rodents will eat is ideal for combating lingering rodents, tough infestations or even for everyday use.

2. How did FirstStrike change Liphatech’s role in the rodent control industry?

In 2008, FirstStrike revolutionized rodenticide technology as the first palatable soft bait. Since then, Liphatech has built an entire line of soft baits each designed for different rodent challenges or conditions, but all maintain Liphatech’s soft bait palatability. With the addition of other soft baits including Resolv^®, TakeDown® II, and Flatline®, Liphatech quickly became known as The Soft Bait Innovators^®.

3. What is the active ingredient in FirstStrike?

Invented by Liphatech 35 years ago and exclusive only to Liphatech, FirstStrike’s active ingredient is difethialone, an anticoagulant rodenticide. Liphatech also invented bromadiolone, the active ingredient in Resolv. Chlorophacinone, the active ingredient in Flatline, is another anticoagulant invented by Liphatech. All Liphatech soft baits are labeled for the control of Norway rats, roof rats and house mice.

4. Why do PMPs continue to loyally utilize this product in their arsenal?

FirstStrike’s reputation as an effective way to control rodents is well-known. Numerous PMPs have shared how FirstStrike has enhanced their business. It’s an excellent choice for rodent clean-out, lingering rodents or heavy infestations. However, a big part of why PMPs are committed to FirstStrike and other soft baits from Liphatech is technical support. Liphatech’s technical team is comprised of the longest-tenured professionals in the industry who have the experience to help PMPs troubleshoot the toughest problems.

5. What are the recommendations for how PMPs should use other Liphatech soft baits?

Versatile soft bait can be an everyday baiting solution and maintains its integrity in hot environments. Anticoagulant rodenticides FirstStrike and Resolv are great for reducing heavy to moderate infestations and for accounts that have lingering rodents. Flatline features a multiple-feed design consistent for everyday use during light to heavy rodent activity. TakeDown II is an acute rodenticide good for commercial environments or with anticoagulant-resistant rodent populations.