Concentric Equity Partners Invests in Aruza Pest Control

***Updated on 11/9/2022 at 8:30 with projected 2022 yearly revenue figures for Aruza

CHICAGO - Concentric Equity Partners announced the recapitalization of Aruza Pest Control, a provider of residential and commercial pest, termite, and mosquito control services primarily in North and South Carolina. 

CEP will be partnering directly with Aruza's Co-Founder and CRO Christian Ludwig, who will continue in his active sales leadership role moving forward and retain a significant ownership stake, and current CEO Andrew Beck, a pest control industry veteran.

Headquartered in Charlotte, N.C., Aruza was founded in 2016 and has expanded to seven branches across three states. Aruza told PCT that the company will finish 2022 with more than $13 million in billed revenue (21.5K customers and 38.3K subscriptions), achieving a year-over-year growth rate of 147%.

"Aruza stands out for both its proven and impressive sales organization and its commitment to superior customer service and retention," said Rob Swartz, Operating Partner at CEP. "The combination of Aruza's sales and operational capabilities with the industry expertise and resources of CEP should position this platform to expand substantially in the future and grow into one of the top companies in the pest control industry."

"A key for me in this process was finding the right partner who not only brought industry expertise but was also trustworthy and shared the same values as our company," said Co-Founder and Chief Revenue Officer Christian Ludwig. "Our team is excited to move forward in partnership with CEP to build and scale Aruza considerably."

Ken Hooten, partner at CEP, adds: "We believe Aruza is a truly unique opportunity to build a next generation pest control platform. We were immediately impressed with the Aruza team's abilities and sense of mission to provide top customer service and are thrilled to be partnering with like-minded leaders to grow the Aruza platform."

LR Tullius represented and acted as the exclusive financial advisor to Aruza Pest Control on the transaction.