Looking Up

According to the 2024 PCT State of the Termite Control Market survey, 47 percent of PMPs expected the percentage of termite revenue generated at their company location to increase somewhat this season.

Charlie McMahon, McMahon Exterminating, was optimistic, especially with the heavy termite pressure in southern Indiana. “I don’t see any downward trend at all when it comes to termites. It’s an important piece to the puzzle when a person owns a home.”

Ron Henderson, Country Boy Pest Control, planned to grow his termite business in 2024 by increasing his digital advertising. “With as many new houses that are around us right now, if people aren’t doing a good job on the soil treatment, we’ll have a ton of business in the next few years,” he said.

While some PMPs worried that economic hardships might cause customers to spend less on termite services, others said homeowners will continue to protect their biggest investment.

“When it comes to economic headwinds, the needs are still going to be there, the bugs are still going to be there. I think our ability to sell to the consumer just needs to change a little bit,” said Israel Alvarez, Insight Pest Management.

Kolby Krohn, Redd Pest Solutions, anticipated termite revenue to increase 8 to 12 percent in 2024. The launch of new chemical products and technology, such as data science tools for plotting termite activity and heat mapping, will only increase treatment efficiency.

“We’re excited about all the future advancements that are coming to the industry,” he said.