PPMA Research Shows Uptick in Engagement for Termites, More Backyard Rodent Sightings

Artificial intelligence (AI) research findings for October 2020 include valuable insights about what pest issues consumers are searching for online.


FAIRFAX, Va. - The Professional Pest Management Alliance (PPMA), the public outreach arm of the National Pest Management Association (NPMA), has released its artificial intelligence (AI) research findings for October 2020.

Some of results included.
 
• Engagement around the topic of Termites increased 9% from September 2020 to October 2020, representing the highest increase out of any other core pest during that time.
• To the question "Where are people seeing Rats, Mice, and Rodents?" 17.8% of respondents indicated an increase of sightings (over September 2020) in the backyard

• Engagement around the topic of mosquitoes increased 3% from September 2020 to October 2020, representing the second-highest increase out of any other core pest during that time.

Click here to download PPMA’s recent findings.