As we congratulate those being honored for professionalism in our field, it’s worth considering why this quality is so essential to a service industry like ours. The value a pest management professional delivers can be measured in several ways. Peace of mind, safety, loss protection, compliance, and convenience are just a few. However, the best professionals understand that controlling pests, although identified by our customers as the reason for hiring a service, is only one part of the equation in bringing about good value, satisfaction, and future business opportunities. Qualities like trust, respect, and confidence come to mind when I think of the companies and individuals that I like to do business with most.
At BASF, we value the same qualities that have earned respect for the top pest management professionals. For us, professionalism also entails serviceability, a combination of scientifically proven chemistry with the knowledge, expertise, and support that will help you succeed at your job.
We recognize that chemistry plays a vital role in the process of pest management, but also view chemistry as going beyond its impact on pests. When products are engineered to support, complement, and improve the way professionals deliver their service, the true value of products is realized. BASF innovations make applications and products more efficient, create less disruption for customers, and enable the professional to provide advantages his customers can see. That makes a genuine difference in the level of service you can provide.
To help you deliver exceptional service and industry-leading solutions, BASF technical and sales representatives are available to provide the support and resources you need. The conversations, connections, and relationships driven by BASF innovations — which include Termidor, Alpine, Trelona and Phantom — are the essence of service professionalism.
Sincerely,
Jonathan K. Sweat
Director, BASF Professional & Specialty Solutions
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