Terminix: Reaching New Customers Via Interactive, Mobile Experience

In January, Terminix’s parent company, ServiceMaster, unveiled the ServiceMaster Experience, a state-of-the-art interactive home-on-wheels that highlights the many ways in which ServiceMaster provides solutions to homes and businesses.

The ServiceMaster Experience is the brainchild of CEO Rob Gillette, who “was interested in how we could tell the ServiceMaster story in an engaging way across the country,” said Jeramie Simmons, director, corporate branding, ServiceMaster. “As a company, ServiceMaster has always struggled to find a way to communicate to our customers, clients and investors everything we had to offer in a digestible way that made sense. The mobile experience ‘knocks down the walls’ between the brands, giving consumers a tour of the various rooms within a home while offering tips and other interactive content experiences — from protecting against mold and mildew, to warding off bed bugs and termites.”

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The inaugural tour, which runs throughout 2016, will travel to approximately 20 markets in the United States and Canada. “The ServiceMaster Display House will be used at many different events including trade shows, college recruiting visits, customer conferences and company meetings,” said Chip Colonna, vice president, product management, Terminix.

Included within the display house are interactive kiosks that provide visitors an opportunity to see how the ServiceMaster brands work to protect homes and businesses. These interactive exhibits provide information about Terminix solutions for termite control, pest control, attic insulation, moisture containment, wildlife exclusion and mosquito control.

The mobile tour is part of ServiceMaster’s rollout of a new corporate identity and its ServSmart approach, which enhances ServiceMaster’s digital capabilities across all customer contact points.

“Consumers now use their cell phones as the remote control of their lives,” said Colonna. “ServiceMaster strives to make it easier for our customers and prospects to do business with us. Consumers can now find information about our products and services much easier through improved websites. They are now able to purchase products or schedule inspections and service online. Through the customer portal, they can view service tickets, schedule additional services, pay bills and make referrals. This can be done via desktops, laptops, tablets or cell phones.”

A ServiceMaster “brand ambassador” who is knowledgeable about all the brands will be at every tour stop. For many of the stops, a Terminix sales professional will be in attendance to greet visitors and answer any questions. —