Termite Data Helps Us All Understand the Market Better

It’s never a dull moment in the pest control industry! Whether it’s dealing with employee recruitment and retention, invasive pests, the regulatory landscape or choosing the right products for your team, business owners like yourself know they need to be both flexible and forward-thinking. It’s such resourcefulness and resiliency that has helped our industry grow year after year. It’s a tough challenge to be sure, but BASF is proud to be your partner in running your business day-to-day.

Termite control continues to be a critical market segment for PMPs. According to this State of the Termite Market report, 44 percent of respondents said the percentage of revenue generated by termite control services at their company increased somewhat in the past three years, while 29 percent said it remained the same.

This report, which BASF is proud to have sponsored since 2017, is a valuable tool because it shares insights from your peers and offers year-over-year data comparisons. While the PMP community is certainly the focus of this information, BASF also uses it to understand where pain points may be, the wins that help businesses thrive and the challenges that need to be addressed.

Your input helps us see where and how we can do more for our customers. We’re proud to offer industry-leading termiticides that offer PMPs operational efficiencies and efficacy, including Trelona® ATBS Annual Bait Stations and Advance® Termite Bait Stations; and the Termidor® brand family of solutions, including Termidor HE High-Efficiency Termiticide. Our products are backed by a dedicated team of experts who can answer your questions, provide resources or training — whatever you need to be successful and ensure your customers’ satisfaction.

To those of you who perform termite control work in your businesses, know that we appreciate the long hours you’re putting in to protect your customers’ properties from termites. For those of you who are looking to add termite control services to your company’s service offerings, we welcome the opportunity to discuss with you how such offerings can enhance your business. Remember that BASF is here to assist you and your company in any way we can!

And to the PMPs who responded to this year’s survey, we appreciate you taking the time to complete the questions and providing your candid feedback. Your insights will drive us through 2024. Thank you for helping to move our industry forward!

Barbara Aguiar

Director

BASF Professional & Specialty Solutions North America