The Face of Digital Marketing

Coalmarch by WorkWave is the leading provider of digital marketing for growing pest control companies in the U.S. The company delivers superior results by combining in-depth knowledge of the pest control industry with top-tier digital expertise and strategy, helping its clients grow their businesses year after year. As the vice president of digital marketing, Rachel Betterbid has played a pivotal role in developing the company’s overall digital marketing strategy and streamlining it to get the most cost-effective results for Coalmarch by WorkWave’s clients. In her seven years at the company, she’s worn many different hats and had her hands in many areas of the business, from search engine optimization, data analytics and pay-per-click advertising, to email marketing, leadership, business operations, team management and more. Her hands-on digital marketing experience — paired with a business-minded approach — has helped Coalmarch by WorkWave create streamlined, effective digital marketing strategies that drive tangible results for its clients — and business — year after year.

Company: Coalmarch by WorkWave

Company Bio: Coalmarch is the leading provider of digital marketing and sales efficiency solutions for the pest control and lawn care industries. The company has been helping industry leaders get the right leads, close more sales and grow their businesses for more than 17 years.

Years in Business: 17

Location: 1001 Wade Ave., Suite 215, Raleigh, N.C., 27605

More Info: coalmarch.com, 919-439-6066