Hal Coleman

The author is president of Coleman Services, and a professional speaker, coach and motivator. He can be reached at 770/993-0004 or email hcoleman@giemedia.com. His website is www.pestcontrolmarketer.com.

First Person: What Are We Gonna Do Now?

Hal Coleman, a speaker/consultant and the longtime owner of North Fulton Exterminating, Alpharetta, Ga., shares his thoughts on how to stay positive amid the COVID-19 pandemic and fallout.

Creating Signs That Sell

If your business cards and signs don’t contain a clear, concise and compelling message, you are leaving a lot of easy money on the table. And that’s money you could be putting in the bank.

Who’s Answering Your Telephone?

If you have the wrong person answering your phone, it is costing you sales and new business each and every day.

Recruit, recruit, recruit

You know it but you don’t do it. Here’s why you should be slow to hire and quick to fire.

First Impressions

How can a bad first impression break a business? Here are some real-life examples.

‘Pest Control’ or ‘Pest Solutions’: What Do Your Customers REALLY Want?

You can find out exactly what people want to buy simply by taking a look at what they are buying.

[Customer Service] Who’s Answering Your Telephone?

If you have the wrong person answering your phone, it is costing you sales and new business each and every day.

[Marketing Matters] The Awesome Power of Video Marketing

Video allows you to build a face-to-face relationship with someone you’ve never actually met.