Missy Henriksen

[PPMA Pulse] Staying Ahead of the Curve with the PESO Model of Communications

[PPMA Pulse] Big Data and Your Customer

[Industry Research] What Do Homeowners Really Think?

PPMA took an in-depth look at more than 1,000 homeowners’ attitudes about and usage of pest control services. How did the industry stack up?

[PPMA Pulse] Reaching a New Generation — Marketing to Millennials

[PPMA Pulse] Retaining Current Customers — The Key to Success

[PPMA Pulse] Building an Editorial Calendar to Sustain You Through Pest Season

[PPMA Pulse] Top Social Media Campaigns of 2013

The key to Oreo’s great great success in 2013 was the brand’s unwavering commitment to relevancy through creativity.

[PPMA Pulse] Keep the Media Relations Momentum Going

[PPMA Pulse] Content Marketing: Using the Brand to Tell a Story

[Marketing Strategies] The ‘Must-Knows’ of Social Media

As social media continue to grow, brands need to continue to realize the marketing potential in sites like Facebook, Pinterest and Instagram.