Nici Lucas
Recent Articles
The Ultimate Team Player
Termite Technician of the Year Joe Avery has become a leader at HomeTeam Pest Defense by focusing on teamwork and customer satisfaction.
Nixalite of America Celebrates 70 Years
What started with one product idea in 1950 has now developed into a family-owned and -operated business that focuses on manufacturing and supplying pest bird and wildlife control products to the world.
The Business of Helping People
Alonzo Ferguson’s ability to connect with others has made him a standout residential technician at Massey Services.
Simple Online Marketing Tactics for PCOs
From startup to established, small to large, any pest control business can benefit from a few basic marketing strategies to help attract customers online.
What lies beneath
This amazing pest encounter was 55 years in the making.
Clark Goes Green with Jane Lynch
New commercials starring Emmy Award winner Jane Lynch and Matty Cardarople of “Stranger Things” and “A Series of Unfortunate Events,” promote the company’s NPMA GreenPro Certified services.
A ‘National’ Story
Here’s one PMP’s story about two hours, three ratting dogs and the removal of 66 rats for a National Geographic story about the reemergence of these pests in urban areas.
On the Radio
Could seemingly “old school” radio advertising be a new marketing tactic to consider? A catchy radio jingle has helped to successfully brand one pest control operator’s business in central Missouri.
Double Trouble
Certainly flies and rodents can cause annoyance, fear and disgust for customers. But do you know all of the potentially dangerous health threats they can cause as well?
A Patriotic Employer
The story of one pest control operator’s way of supporting troops and veterans from her office in Flagstaff, Ariz. — and the two Patriot Awards she received for her efforts.