Rusty Markland
The author is general manager of Superior Pest and Lawn Management, Ashburn, Va. He can be contacted at rmarkland@giemedia.com.
Recent Articles
[Book Excerpt] The World Hates a Salesman (Yet Everything is a Sell)
In the service industry, unlike product sales, we are offering something the customer normally needs, not necessarily wants.
Business Management] An Untapped Source
A veteran PCO recommends working your customer base to create stops and opportunities.