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Get Customers to Remember you in a good way!
"A brand is how you make your community feel about doing business with you," says Crystal Williams, owner at Lemon Seed Marketing, whose family members have ownership in heating and air conditioning and in pest control companies. Williams recently shared her own story with Amanda Salvatore on the Pest in Class podcast. Among the topics discussed were:
- Tips for rebranding and how business owners can tell their stories
- Logo vs mascot: which one should companies use and the benefits of each
- How pest control businesses should leverage social media
- Advice on how business owners can start creating content
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