Bayer Adds Three Members to Marketing Team

“We are always looking for ways to provide value-added solutions to professional pest managers,“ says Ildem Bozkurt, head of pest management and public health at Bayer. “As part of the marketing team, Joern, Joaquin and Takisha will enhance our ability to connect with customers in innovative ways to not only share our offerings to meet the needs of today, but also collaborate to help craft the solutions of tomorrow. We are excited about what these new hires will bring to the team, based on their outstanding credentials and experience.”

 

Kraegeloh will join Pest Management and Public Health (PMPH) as Head of Marketing after eight years in various leadership roles throughout Bayer. Kraegeloh has a wealth of experience in international Business & Marketing Consulting, spanning both product and service offerings. In his most recent role, he designed and implemented global channel inventory reporting and advised on local go-to-market approaches.

 

Martínez joins the North America PMPH marketing team after four years in various marketing positions at Bayer. Martínez is highly proficient in strategic planning, branding commercial excellence, innovation and market research.  As Product Manager, he will manage the product lifecycle of the full PMPH portfolio, including working closely with the Customer Marketing Managers to inform the innovation pipeline.

 

Truss has over 18 years of experience in international marketing spanning both the chemical and quick-service restaurant industries. She most recently served as marketing manager for the Turf & Ornamentals business of BASF. In her new role as Customer Marketing Manager for Business Assurance, Truss will be responsible for creating and executing the marketing strategy for PMPH‘s commercial segment, including implementing go-to-market strategies and channel incentive programs. 

 

“We always strive to put customer needs at the heart of everything we do at Bayer and to follow best practices in bringing the right solutions to market to meet those needs,“ said Burgess Perry, head of marketing, Environmental Science North America. “Joern, Joaquin and Takisha have the right experience and skillsets to help us deliver timely, strategic solutions for our customers in the evolving professional pest management marketplace.”

 

Krageloh, Martinez and Truss join David Braness, who was already on the Bayer PMPH marketing team serving as Customer Marketing Manager for Household Health, and Jennifer Poore, who will continue to serve as Senior Marketing Communications Manager.