Bird-X Celebrates 60th Anniversary

ELMHURST, Ill. – Bird-X, a supplier of bird control products since 1964, is celebrating 60 years in the bird control industry.

On Jan. 17, 1964, Bird-X began a long journey to becoming a supplier of humane bird control products. Bird-X started as a small idea, inspired by a Bird Lite that was being sold to deter birds from commercial areas.

Joe Seid, sales director at Bird-X and son of founder, Richard Seid, said, “My father started this business with a Bird Lite, a chemical bird repellent, and an ultrasonic bird repeller—no one in the world had anything like that in 1964. They were revolutionary go-to-market products in the bird control industry.”

In the beginning, Bird-X was a single-employee business that was entirely operated by Richard Seid. The company spent the first 28 years selling innovative bird control products via trade publications. Readers responded to the ads in these publications and Bird-X sold bird control products directly to the end user.

“In its early years, it was less than a Mom & Pop operation. It started with one employee—me—and I was all job descriptions, from President to shipping clerk to phone answering person. With growth we added administrative help, then production oversight, then sales and promotion, bookkeeping, etc.” said Richard Seid.

In 1992, Joe Seid joined the family business as the company’s 10th employee and strategically expanded sales channels. This was the start of a major growth period for the company. Throughout years of an online presence combined with a knowledgeable team of bird control sales specialists, Bird-X became a leader in the bird control industry.

Now, Bird-X supplies a growing product line of more than 400 humane bird control solutions used in over 60 countries around the world, with a seasoned staff — 20 percent of which have been a part of the company for more than 25 years and have directly attributed to the tremendous growth and success.