Corteva Sells its ActiveSense ERM System

INDIANAPOLIS - Corteva Agriscience has sold its ActiveSense electronic remote monitoring system, effective Dec. 15, 2023. The buyer will not be named, according to Corteva. 

ActiveSense is an electronic remote monitoring (ERM) system that features 24/7 activity monitoring, real-time alerts and data insights.

The new owner is not going to offer the product to the pest management industry and will use it in its own service offerings, Dave Maurer, commercial manager, Corteva Pest Management and Turf & Ornamental, told PCT in late December. As such, ActiveSense customers will have to stop using the product by the end of Q1 2024. 

Maurer said Corteva made calls to its 200 ActiveSense customers to inform them of the sale. (Corteva sells the product direct to end users; it is not sold through distribution.) “ActiveSense customers will not need to return any of the system components nor are they required to remove them,” he said. “They can use the system until the end of March.”

PMPs who use the system are eligible for refunds on sensors and hubs, depending on the age of the equipment. 

According to a statement from Corteva Agriscience, “In line with our strategy to focus and simplify operations, we’ve decided to sell the ActiveSense electronic remote monitoring system. We regularly evaluate our product portfolios to ensure our investments and efforts are focused on products and solutions that align with our core competencies.”

“ERM utilizes electronic sensors, software and data,” Maurer said. “Corteva does not have core competencies in these areas.”

“Corteva continues to believe electronic remote monitoring (ERM) has the potential to transform the pest management industry to provide more responsive, higher value service, while also optimizing labor,” the company said in a letter to ActiveSense Partners. 

Maurer added, “Corteva continues to believe in ERM technology. We’re just not the right owner.”

Corteva sold the global rights for the ActiveSense system for rodents, cockroaches and other pests, excluding termites. 

In Corteva talking points about the sale, the company assured its partners that the new owner will not have access to current PMP or customer data. “Data related to your company and your clients will not be accessible by, or transferred to, the new owner,” an ActiveSense Partner Q&A document states. 

“We’re dedicated to continuing to investigate new technologies and screen new active ingredients and biological products for solutions that will deliver value to pest management professionals and their customers and continue to offer the industry-leading Sentricon system,” the statement from Corteva Agriscience read.