Here's a look at some of the top stories, multimedia files and more posted on PCT Online for the week of Jan. 31. Highlights this week include a look at PPMA's new "bug battle" video; important legislative updates; and the importance of the Call-to-Action.
PMPs can be involved in-person and virtually for this year’s Legislative Day activities.
The video project shows hypothetical bug matchups, calling on consumers to guess which pest will win.
The performance in December 2021 was driven by an acceleration in the commercial index, report pest index creators William Blair and PCO M&A Specialists.
Pest control insurance policy provider PestSure compared worker injury claims of its insureds between 2021 and 2020 and discovered that certain injuries increased.
The Call-To-Action is a crucial part of any marketing campaign, and has been described as the bridge between marketing and sales.
Latest from Pest Control Technology
- Podcast: Voice for Pest's AI-Powered Solutions
- PCOs Share Advice for Those Entering the Wildlife Control Market
- Listening for the Right 'Buzz' Keeps Mosquitoes from Mating with Wrong Species, Research Finds
- Xcluder Adds X-Plate to Line of Products
- Northwest Exterminating Acquires Gilstrap Exterminating
- Tracking Rats in Crawlspaces
- Process of Elimination During Fly Inspections
- Cascade Pest Owner Treftz Encourages Continued Education Through ESA’s A.C.E. Program
