Photos courtesy of companies
Throughout the month of March, PCT featured women owned- and-operated pest control businesses to recognize the many women that contribute so much success to the pest control industry.
Compassionate, problem-solvers, patient, diverse, resilient – these are just some qualities that embody women leaders, as shared by women in pest management who answered PCT’s call on social media.
In the following Q&A, women leaders shared their efforts in carrying on family legacies, provided advice to the next generation of leaders and shared how they are giving back to the industry in different ways.
Marillian Missiti, president, Buono Pest Control, Belmont, Mass.
Q. How did you get involved in the pest control industry and in what ways has it changed the trajectory of your career path?
“My father started the business when I was 7 years old. As the company grew over a ten-year span, he hired his three brothers. I started to work in the office as I was going to school for business. I slowly went on the road with my uncles and learned structural commercial pest control. I received my license and certification and had my own route. Learning from the foundation of the company helped me grow to where I was able to get involved with the New England Pest Management Association (past president 2011-2012) and then involved with the National Pest Management (immediate past president).”
Q. How has it been working as a woman in a male-dominated industry?
“I had many challenges at the beginning of my career. I was 21 years old and didn’t fit the stereotype of a pest control operator. It was easy for people to challenge me at my accounts or even in my personal life. However, with the support of professionals around me, my family, — especially my father who supported, guided and always had my back — I was able to learn from the falls and get to the next level. In turn, it brought me great opportunities because I wasn’t concentrating on the negativity; I was concentrating on how I could be better and focus on my next goals. Learning from that I was able to handle conflicts with more dignity and grace.”
Q. What advice would you give to women PCOs just starting out?
“Patience. I was so eager to learn and know everything right away; however, my father’s advice to me when I was servicing major accounts was: ‘Be patient. Focus on your skills. Stay in your lane and excel at your controllables.’ There are so many programs and resources that are available. NPMA has reached another level with their MentorMatch program, Executive Leadership Program and Leader Launch. There is always an opportunity to be involved and get connected with other women in the industry. Not too long ago there were a handful of women.”
Audrey Hall, president and owner, Eco Serve Pest Services, Orchard Park, N.Y.
Q. How long have you been in the industry?
“I’m a second-generation pest control operator and have been immersed in the industry since I was 12 years old. My first job? Cleaning the office bathrooms and emptying trash cans on Wednesday evenings for $5. While my responsibilities have changed over the years, my connection to the industry has only deepened. Pest control has been in my DNA from the start. Both my parents worked at Buffalo Exterminating — my dad as general manager and part-owner, and my mom in human resources. As a kid, I was constantly tagging along to industry events, from NPMA’s Legislative Day to PestWorld, thinking that was just how families vacationed.”
Q. Who are some of your female mentors in the pest control industry who have helped shape your journey?
“My first and most impactful mentor is my mom. She taught me the power of empathy, humor, and resilience in leadership. At Buffalo Exterminating, she balanced HR, event planning and a million other responsibilities — all while making it look effortless. Watching her lead with both kindness and strength shaped the way I approach business today. Beyond my family, two women in the industry who inspire me are Marillian Missiti of Buono Pest Control in Massachusetts and Erin Richardson of All-American Pest in Tennessee.”
Q. What has it been like working as a woman in a male-dominated industry?
“Without a doubt, there have been moments — both in the field and within the industry — where I’ve encountered skepticism or outdated perspectives. But rather than dwelling on those moments, I’ve focused on what really matters: grit, determination and confidence. One thing I’ve learned is that success isn’t about proving yourself to others — it’s about showing up, doing the work and surrounding yourself with people who lift you up. I’ve been incredibly fortunate to have a network of both men and women in this industry who genuinely want me to succeed.”
Jessica Hamue, director of operations, Joshua's Pest Control, San Diego, Calif.
Q. How has it been working as a woman in a male-dominate industry?
"It took me years to understand that I was limiting myself. I confined my potential by conforming to what I believed were the expected roles for women in the pest control industry. Once I broke free from these self-imposed limitations, I realized that I could excel in any role within the industry. There was nothing about being a field technician that I couldn't handle. We all have our own biases, perceptions and expectations, and I find it fulfilling to challenge those perceptions. When faced with biases, I find it helpful to initially assume that people have good intentions. This approach allows us to address misconceptions and internal biases with compassion and understanding, fostering an environment where positive change can occur."
Q. Why is it important for women to be involved in the pest control industry?
"Women often don't see many other women in the pest control industry, whether as pest management professionals or in leadership roles. This lack of representation can perpetuate the idea that it's not 'normal' for women to occupy these spaces. We need to be bold and actively demonstrate that women belong in pest management, in business, and in leadership. By increasing visibility and challenging stereotypes, we can normalize the presence of women in all areas of the industry and inspire future generations of women to pursue careers in pest control.
Positive change can be achieved through both large-scale initiatives and smaller, everyday actions. Ensuring that women have properly fitting uniforms, for example, is a seemingly simple step that can make a significant difference in creating a comfortable and professional environment where women feel valued and respected."
Samantha Malone, president, Olympia Pest Management, Tumwater, Wash.,
Q. Who are some of your women-led mentors in the pest control industry?
"My greatest early inspiration was my aunt Terri. I watched her grow from working as a technician for my dad to becoming the leading technician at another company—and then launching her own successful business. She led with confidence, knowledge and deep care for her customers. Now, as a business owner myself, I’m grateful to be surrounded by incredible women leaders like Ashley Morrison, Audrey Hall, Megan Jacobsen, Heather Alonso, and Jillian Gardner. These women lead by example, lift others up and never stop learning."
Q. What are your goals for yourself in the industry?
"I’m currently working toward earning my associate certified entomologist (ACE) designation by 2026. In the meantime, I’ve set a major goal for 2025: to grow Olympia Pest by 27 percent. That level of growth requires strategy, efficiency and collaboration. I’m applying everything I learned through the Executive Leadership Program and partnering with mentors and industry leaders to refine our operations and strengthen our team. It’s a big challenge, but I’m excited to see what’s possible."
Tori Nininger, assistant manager, Star City Pest Control, Roanoke, Va.
Q. How did you get involved in the pest control industry and in what ways has it changed the trajectory of your career path?
“My whole family has been in the pest control industry for at least 30 years. My dad actually offered me a job early on, but I quickly declined. After a lot of consideration and talks with him, I eventually decided to give it a try. I originally went to school for health, earning two degrees — one in pre-health and the other in education. I also have certifications as a dental assistant. But pest control has turned out to be the career path I’m truly passionate about. I love meeting new people, being in a leadership role and learning new things every day.”
Q. Why is it important for women to be involved in the pest control industry?
“It’s important for women to be involved because diverse perspectives contribute to a stronger, more innovative industry. Women bring different approaches to problem-solving, communication and leadership, which can really benefit both the company and our clients. Personally, I’m working to make our environment more inclusive by encouraging more female involvement and fostering a supportive atmosphere where women feel confident to take on leadership roles. I aim to create a space where everyone feels valued, regardless of gender.”
Q. What are your goals for yourself in the industry?
“In the long term, I would love to become a top industry expert and help lead efforts to bring more women into the field. Another goal is to make a meaningful impact in the industry, while continuing to grow professionally.”
Courtney Carace, chief operating officer, Pest-End, Plaistow, N.H.
Q. Who are some of your women-led mentors in the pest control industry that have helped you get where you are today?
“Marillian Missiti and Kelley Altland were the first two women who welcomed me with open arms when I expressed interest in getting involved with New England’s Professional Women in Pest Management chapter. They set the foundation for my industry involvement, and I’ll always be grateful for their constant encouragement and positivity. Then there’s Dani Collinson, my Executive Leadership Program (ELP) mentor, who has been absolutely indispensable. She’s the kind of person you know you can call anytime for advice, support or just a pep talk when you need it. And more recently, Danielle Wallace has been a game-changer, teaching me the importance of connections, owning your strengths and leaning into what makes you unique. She’s shown me how to embrace my own superpowers in this industry, and that’s something I carry with me every day.”
Q. Why is it important for women to be involved in the pest control industry?
“Women bring something special to the pest control industry — whether it’s in leadership, operations, sales or technical roles. A diverse team means fresh ideas, stronger communication and better service, which ultimately makes our industry stronger and more innovative.”
Q. What advice would you give to women PCOs just starting out?
“My biggest piece of advice? Go for it! Don’t hesitate to step up, take on leadership roles, and make your voice heard. This industry is full of opportunities, and there’s a place for you here — whether in leadership, technical roles, sales or beyond. The pest control industry is evolving, and women are playing a huge role in shaping its future — so step up, own your space and make an impact!”
Noelle Goins, co-owner, Get Goins Pest Control, Los Angeles, Calif.
Q. How did you get involved in the pest control industry?
"I married my husband, Rian Goins, who comes from a family of pest control owners. Upon one of his aunt's passing, her only daughter and Rian's cousin, asked if we could return the calls of her small number of customers who didn't know she passed away yet. We told her yes, and began to get back to all of her clients while at the same time making sure we were registering a company of our own. The moment I decided to join my husband in the industry changed the trajectory of our lives forever. We immediately got involved in state and national associations, started a nonprofit to help those who cannot afford pest control, called the Keep It Goins Foundation, and lastly, we emerged the public into the world of pest control as husband and wife via social media."
Q. What are your goals/ future plans for yourself in the industry?
"I plan on obtaining all of the licensing I want and continuing to be a force on social media with what we do. Now that I have a daughter to raise, I look forward to teaching her about insects early on, so she isn't afraid of them due to a lack of knowledge."
Carrie Campbell, owner, Hatfield Pest Control, La Porte, Ind.
Q. How did you get involved in the pest control industry and in what ways has it changed the trajectory of your career path?
“I was born into a pest control family. My father, Greg Campbell, owned Hatfield Pest Control for 35 years and was a Purdue entomologist. My grandpa, mom, several uncles, aunts, lots of cousins, and now niece and nephew work for the company. It’s been a true family business since 1944. I knew from a very young age that I would continue the family legacy of providing pest management services to our local communities.”
Q. Who are some of your women-led mentors in the pest control industry that have helped you get to where you are today?
“There are so many, but I immediately think of Kathy Heinsohn, Kim Kelly-Tunis, Dini Miller, Judy Dold and Pat Hottel. Each of these women have elevated me in some way, whether it was sharing wisdom, instilling confidence or building connections. They all are strong leaders that have made the path for women in this industry very accessible.”
Q. What advice would you give to women PCOs just starting out?
“Join your state and national associations and dive in. These organizations are invaluable, but you must put in the effort to get the most out of the relationship. Through Indiana Pest Management Association and NPMA, I have met so many incredible PCOs that I can pick up the phone and call with questions at any time. The training and educational opportunities are endless and it’s always fun to see familiar faces and meet new people in the industry.”
Anna Novinger, president, co-owner and chief brand officer, Grizz Pest Management, La Grange, Ill.
Q. What advice would you give to women PCOs just starting out?
“Pest control services are usually services that people don’t want or plan for. They don’t want raccoons living in their attic; they don’t want to deal with ants invading their pantry. But that is what makes the industry so interesting and challenging. We aren’t selling candy bars or vacations. We are problem solvers and selling peace of mind. How cool is that?”
Q. What are your goals/ future plans for yourself in the industry?
“I want to contribute to our employees and our local community in bigger and better ways. We have already started doing that by partnering with Brookfield Zoo Chicago. For every service booked for the next five years, we are donating a portion of our revenue back to the zoo’s Century of Progress campaign. This money will help develop new Zoo exhibits and further the mission of wildlife conservation and education. In addition, we want to provide a safe, prosperous working culture for our employees — they deserve a living wage, recognition and financial support for health care and saving for their future. We want to contribute to that as much as possible.”
Carley Church, marketing and human resources manager, Getem Services, Norfolk, Va.
Q. Who are some of your women-led mentors in the pest control industry?
"Audrey Hall has been an incredible mentor over the years—she’s a powerhouse in the industry, and I’m lucky to have her guidance. I also have my amazing "pest control moms" —Shannon Harlow-Ellis, Andrea Coron and Kristin Coron. They are the absolute best and have played a huge role in shaping who I am today. They’ve helped me navigate my growth in the industry, given me opportunities, and provided unwavering support. I wouldn’t be where I am without them."
Q. Why is it important for women to be involved in the pest control industry?
"Women bring unique perspectives and ideas to the table, which can enhance problem-solving, innovation and decision-making processes. A diverse workforce can contribute to more creative solutions and more effective customer service. We at Getem try and create an environment that allows all employees, including women, to maintain a healthy balance between work and personal life. This can help with retention and job satisfaction. We ensure women have access to the same opportunities for advancement, training, and leadership roles. This includes offering flexible work schedules or family-friendly policies when possible."
Q. What advice would you give to women PCOs just starting out?
"Everything that’s worth it, is worth a try."
Cindy Jones, co-owner of Prestige Pest Control, Pooler, Ga.
Q. How did you get involved in the pest control industry and in what ways has it changed the trajectory of your career path?
“My husband (Marty Jones) and I own Prestige Pest Control. We opened our first company on Sept 1, 1986, so I have been around the industry for 39 years. My husband started working in 1981 and we have always been a tag team. When we opened, we didn't have any money, not one customer and no line of credit. No one to back us; just a desire to do better for ourselves and children.
“I remember going to our first Georgia Pest Control Association meeting in Athens, Ga. Other than the staff, all I remember was one other lady. I was in a room that looked like a sea of about 400 men. I felt like the prettiest girl there.”
Q. Why is it important for women to be involved in the pest control industry?
“At my company, we have as many women as men working with us. It's a beautiful life to be a part of. As for me, I am working on my business to keep it growing. I give back to the industry by helping with my state association as I am currently the first female president of Certified Pest Control Operators (CPCO) of Georgia.”
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