Engagement for Mice Spikes in November, PPMA AI Report Shows

The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for November 2021, which showed a 96% uptick in engagement around the topic of mice.


The Professional Pest Management Alliance (PPMA) released its artificial intelligence (AI) research findings for November 2021, which showed a 96% uptick in engagement around the topic of mice.

Other findings include:

 
  • Rats showed a 38% uptick in engagement, second only to mice
  • There was a stark increase in engagement on the topic of fleas in Illinois (4,170%), bees in Michigan (3,885%) and bats in Pennsylvania (1,448%) 
  • Engagement on 'rodents in the attic' increased by 3,302% from the prior month
CLICK HERE to download the entire report.