PPMA Encourages Industry Participation During Tick Awareness Week This May

FAIRFAX, VA. – May 7 - 13 is Tick Awareness Week, an annual designation established by the Professional Pest Management Alliance (PPMA) and recognized by Chase’s Calendar of Events, that promotes public knowledge of ticks and the threats they present to humans and pets.  

The demand for tick services is steadily increasing, and according to a 2022 Readex Research survey published by PCT Magazine, 26 percent of pest control companies reported that tick control services have become a more significant portion of their business in the last five years.

PPMA, which serves as the public outreach arm of the National Pest Management Association (NPMA), is urging pest control companies to help spread awareness of the dangers associated with ticks.

“Tick-related diseases are on the rise across the nation and with consumers heading outdoors more this season, it is imperative that we continually educate the public about ticks,” said Jim Fredericks, executive director of PPMA. “Pest control professionals play an important role in preserving public health and the annual Tick Awareness Week presents a unique opportunity for pest control companies to rally behind this essential campaign.”

During this week, PPMA will devote all @PestWorld social media pages to address all things ticks, highlighting its TickTalk.org microsite and consumer site, PestWorld.org. PPMA is asking all pest control companies to join in this awareness initiative by focusing their social media content on ticks throughout the week and using the hashtag #TickAwarenessWeek in all posts. 

PPMA has created an exclusive Tick Awareness Week toolkit, available for Mainframe subscribers to download on PPMAMainframe.org. The toolkit includes a customizable press release, suggested social media content, Tick Awareness Week logos, high-resolution photography and video, media training documents, and more. 

For more information about PPMA, its marketing programs, or how to get involved in supporting these important consumer education programs, visit http://www.NPMApestworld.org/PPMA.