PPMA Highlights PCOs for National Pest Management Month

FAIRFAX, Va. – The Professional Pest Management Alliance (PPMA), which serves as the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), is encouraging the industry to celebrate April as National Pest Management Month (NPMM). NPMM, an annual observance recognized by Chase’s Calendar of Events, highlights the professional pest control industry’s commitment to the protection of public health, food and property from the threats posed by pests.

“Pest control professionals continually play a vital role in our society, working year-round to protect our homes, families and businesses from the many threats associated with pests,” said Cindy Mannes, executive director, PPMA. “As we navigate the COVID-19 pandemic for the foreseeable future, we must recognize the men and women of our industry who have remained vigilant to keep Americans safe from pest infestations.”

For more than 40 years, this annual designation has recognized and communicated the important role of pest management to residential and commercial audiences and how critical licensed pest control professionals are to their well-being. With a concerted media relations and social media campaign, PPMA will focus its outreach efforts during NPMM on encouraging consumer and commercial audiences to “call a pro” when pest issues arise and not try DIY fixes.

To join in the month-long celebration, PPMA is asking pest control companies to devote their social media pages to National Pest Management Month, using the hashtag “#NPMM” in all posts and interactions on social properties this April to help bring further awareness to this special observance.

Mainframe subscribers will also have access to an exclusive toolkit full of marketing materials that can be used as a resource in their publicity efforts. The toolkit is available for download on PPMAMainframe.org and contains materials such as a customizable press release, suggested social media content, social headers and more to help companies communicate to customers about the importance of proactive pest control.

For more information about PPMA and all its marketing programs or to subscribe to Mainframe, please visit NPMApestworld.org/PPMA.