ServiceMaster Launches Mobile Experience Showcasing 'Fix It' Services

The ServiceMaster Experience is a state-of-the-art interactive home-on-wheels that highlights the many ways in which ServiceMaster provides services to homes and businesses. The mobile experience knocks down the "walls" between the ServiceMaster brands, giving consumers a tour of the various rooms within a home, while offering tips and other interactive content experiences – from protecting against mold and mildew to warding off bed bugs. The tour officially launches this week at the company's Memphis-based global headquarters and will travel to approximately 20 markets in the United States and Canada in 2016.

 

"Today's home and business owners have less time to deal with do-it-yourself repairs," said Rob Gillette, ServiceMaster chief executive officer. "They want convenient access to trusted solutions where they can select services for their home or business on their terms. The ServiceMaster Experience illustrates the future of ServiceMaster and how the company plans to engage with consumers in emerging digital marketplaces."

 

The company's ServSmart approach enhances ServiceMaster's digital capabilities across all customer contact points. ServSmart combines technology with ServiceMaster's unmatched service network, which is made up of more than 85,000 trusted employees, technicians, contractors and franchisees. ServiceMaster will leverage this vast network by empowering employees who visit 75,000 homes and businesses each day to diagnose and fix problems with mobile technology and tools needed to provide a world-class customer experience.

 

American Home Shield, a ServiceMaster company, is leading the ServSmart digital and mobile transformation. A focus on building customer loyalty through digital engagement has helped the brand's online sales increase by nearly 50 percent in the past year. American Home Shield has also seen lifts in reputation and loyalty, along with increased retention and sales leads. ServSmart will be rolled out to additional ServiceMaster brands later in 2016, on the heels of American Home Shield's success. "With the implementation of the ServSmart digital and mobile strategy, we're positioning ServiceMaster for growth in the future and making it easier for customers to find us, buy from us and stay with us," said Gillette.