MEMPHIS, Tenn. - Terminix, a Rentokil Terminix company, announced a multi-year partnership with the United Soccer League (USL). The sponsorship will cover multiple leagues within the USL organization, including the USL Championship, USL League One, USL League Two, USL W League, USL Youth and USL Academy.
Terminix plans to align its brand with the United Soccer League, the largest professional soccer league in North America. The partnership signifies Terminix's dedication to enhancing the fan experience and contributing to the vibrancy of local communities through a shared appreciation for this sport, the company said.
“This partnership with the USL is the ‘hat-trick’ of business partnerships for our brand,” said Mark Reader, Chief Marketing Officer for Rentokil Terminix. “The passion these fans have for their team is the same passion we have for our customers. We share the same dedication to all-star level training for the professionals that make up our organizations, and we are both committed to investing in the communities we serve. We see this as an opportunity to gain an even deeper connection with local demographics and we could not be more excited.”
Through this collaboration, Terminix will engage with soccer enthusiasts on a deeper level, serving as the presenting partner for the USL Kickoff, Save of the Week and Playoffs for multiple USL leagues, including the USL Championship. Additional season-long, multi-channel in-stadium activations will be incorporated into hundreds of matches nationwide.
“This partnership centers on a shared commitment to supporting communities and protecting what matters most, whether in the stadium or in the home.” said Josh Keller, USL Senior Vice President of Corporate Partnerships. “From the season opener to the final match, Terminix will be front and center throughout the year, helping to provide memorable experiences for millions of USL fans across the country.”
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