Courtesy of The Clendenin Consulting Group
The Clendenin Consulting Group and Anthony Advisors teamed up to form The Clendenin Anthony
Partnership and recently announced the addition of Joe Welch to the group.
Welch began his career in the lawn care industry in 1981 as a Lawn and Ornamental Technician with Middleton Lawn and Pest Control in Orlando, Fla., and has been a Certified Operator since 1984. He was promoted to corporate service director for Middleton in 1985. In this role, Welch was responsible for developing agronomic programs for turf, shrub and tree care, providing agronomic training for management and technicians, managing inventory, and overseeing purchasing for Middleton’s 36 offices.
Additionally, he served as the technical writer for all aspects of the business. During this time, Middleton grew to the 14th largest pest control and lawn service firm in the county.
In early 2010, Massey Services acquired Middleton Lawn and Pest Control, where Joe continued his career as the technical and training director for Massey’s Lawn and Ornamental division. During this time, Massey became the nation’s 4th largest lawn care company. Welch retired from Massey in August 2021.
Welch served as the chairman of the Pesticide Committee representing the FPMA in the initial creation of the Florida Green Industries Best Management Practices. Welch has been an ISA Certified Arborist since 2000.
“I’ve had the privilege to work with Greg in the past when he was the CEO of Middleton. I am excited to be back working with Greg and Graham in providing consulting in all aspects of the lawn and ornamental industry. We can assist in helping operators to achieve a steady growing and very profitable lawn care service," Welch said.
“Having been able to bring Joe on board The Clendenin Anthony Partnership is a big deal for us. Joe is absolutely one of the most talented and capable lawn and ornamental experts in the country. His role will be consulting with lawn care operators toward achieving exponential growth and healthy, sustainable profit”, Greg Clendenin, CEO, said. “Joe is also the most qualified to assist operators in creating the most efficient and effective lawn, shrub and tree care programs."
To contact Joe, reach out to gc@clendenincg.com.
