Truly Nolen International Holds 12th Annual Convention

International franchisees gathered in Mexico City to discuss best practices, innovative techniques, and ways to continue growing the brand.


ORLANDO, Fla. – Following a successful XII International Convention in Mexico last month, one thing celebrated at the event were Truly Nolen International’s three grand openings since July.

The annual convention, which features worldwide Truly Nolen franchisees from Albania to Venezuela, is a yearly gathering for franchisees to discuss best practices, innovative techniques, and ways to continue growing the brand. 

“Realizing how big the world truly is, we wanted to do something to bring our owners from around the globe together for one week to get to know one another and share great ideas,” said, Jose Lutz, CEO, Truly Nolen International. “Twelve years later, the convention is our most popular event year in and year out and we are ecstatic our attendance grows exponentially each year as well.”

Truly Nolen International’s goal is to be present in every country in the world. “We are achieving this goal through franchisees that are driven entrepreneurs while servicing customers with the same quality standards established by Truly Nolen,” said Lutz. “This combination has been important to our success.”

The franchises that have opened since July 1, 2016 are located in Almaty, Kazakhstan; San Antonio, Chile; and Auckland, New Zealand. These three openings bring the company’s total to 209 offices in 62 countries.