Advertising & Marketing
PPMA Releases 2024 Annual Report Themed 'Leveling Up Awareness, Growth and Impact'
The Professional Pest Management Alliance 2024 Report showcase PPMA’s collective efforts to deliver both immediate and long-term value for the pest control industry.
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Orkin Ad Campaign Features Termite-Damaged Wood as Artwork
Orkin and its creative partner, agency DDB, took termite-damage wood images and turned them into glossy photos on display at an art gallery.
KickCharge Creative Acquires Levergy
The acquisition of digital marketing company Levergy expands KickCharge Creative's offerings for the trades.
PPMA's Jim Fredericks on 2024 Successes, Growth Opportunities for PCOs
PCT’s Brad Harbison interviewed Jim Fredericks, executive director of the Professional Pest Management Alliance (PPMA), at PestWorld 2024 on PPMA's accomplishments from the past year, such as adding more investors, website redesign and launching their “What Grows There?” video series.
Island Conservation Unveils New Branding and Website to Support Global Island Restoration
The organization has launched a new website and logo, both of which reflect the numerous benefits of island restoration for wildlife, oceans and communities that Island Conservation supports.
2024 Year in Review: Top Marketing Trends Shaping the Pest Control Industry
Hyper-local SEO and video marketing were at the forefront of the marketing playbook in 2024. Here is a closer look at the top marketing trends in 2024 and lessons we can carry with us into the new year.
661 Pest Solutions Announces Website Relaunch
The Bakersfield, Calif., company says this new platform has been created with the goal of providing customers with improved access to information about 661 Pest Solutions’ extensive pest control services, a simplified booking experience and educational resources.
Prompt & Circumstance
AI and ChatGPT: What is all the fuss about, and how can it help your business?
Rev Up Revenues
Marketing can be a powerful tool for building business and deepening your relationships with customers. Here’s how one company pulled out all the stops with marketing, along with some tips for making the most of your own marketing efforts.
PPMA Unveils New Design of Mainframe Site
The modern design and customizable features are intended to improve the user experience for Mainframe subscribers, the Professional Pest Management Alliance (PPMA) said, also featuring “Quick Tips” to help guide subscribers on how to best use Mainframe materials in their own marketing efforts.
PPMA Launches Video Series to Show How Pests Can Pose Public Health Risks
A new video project the Professional Pest Management Alliance (PPMA) reveals diseases pests carry, emphasizing the dangers of pest-borne illnesses.
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