FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to educate consumers about the dangers and threats associated with rodents during Rodent Awareness Week, this October 20-26, 2019. A recent online research study conducted between January 2018 and July 2019 by Advanced Symbolics Inc. using a representative sample of 274,500 Americans revealed that rats are America’s biggest pest concern for health and home issues, and that rodents are spotted almost twice as often in bathrooms than in any other area in the home.
In light of these staggering results, Rodent Awareness Week is the perfect time for pest control companies to leverage their messaging and encourage public vigilance to protect against rodents and emphasize the importance of working with licensed pest control professionals.
“Rodent Awareness Week is the perfect time to start conversations about rats and mice, the dangers an infestation causes to health and homes, and the importance of being proactive against these destructive pests,” said Cindy Mannes, executive director of PPMA. “Rodents are a year-round problem, but infestations are especially prevalent during the fall and winter months. Our goal is to drive industry participation in educating consumers about rodents, emphasize the importance of contacting a licensed pest control professional and increase the number of infestations being reported to a pro.”
PPMA will be conducting a concerting media push and dedicating all @PestWorld social media pages during Rodent Awareness Week to focus on sharing important rodent information, facts and prevention tips. Pest control companies throughout the industry are encouraged to help further the cause by devoting their company social media pages to the topic of rodents throughout the week, sharing facts, tips and statistics and using the hashtag #RodentAwareness in all posts.
PPMA created an exclusive toolkit available for Mainframe subscribers to download on PPMAMainframe.org. The toolkit includes a customizable press release, suggested social media content, Rodent Awareness Week logos, high resolution photography, media training documents and a list of video content that can be directly embedded on a company’s website.
For more information about PPMA, its marketing programs or how to offer your support and join as an investor, please visit http://www.NPMApestworld.org/PPMA.
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