Killing it Since 1969: BHB Pest Elimination Launches First-Ever Billboard

NEW YORK — BHB Pest Elimination of New York City recently invested in its first-ever billboard advertising campaign, which has brought in an abundance of publicity and business, according to owner Michael Broder. The billboard reads: “Killing it Since 1969,” the year that the company was founded.

Broder has witnessed BHB’s growth from the beginning, as his father, Benjamin Harrison Broder, was the founder of the company. His father originally began with individual apartments in New York City, but eventually business expanded to much more. BHB took on restaurants and other food establishments, hotels and property management. During the last couple of years, BHB has been growing outside of the New York City area and has opened an office in New Jersey. The purpose of the billboards is to drive up business in these newly serviced areas.

Before the billboards, Broder said BHB's best source for finding new customers was word-of-mouth referrals, and face-to-face advertising at trade shows. 

“Our satisfied customers have been some of our biggest advocates,” Broder said. “You know, it's building a relationship with the customer.”

The decision to put up billboards last week is already paying dividends.

“Just from putting the sign up in front of the building, I cannot believe how much new business we were able to get just from that,” Broder said. “Seeing the effect of people just literally walking in and calling us as they drive by was proof enough that we needed that.”

Over past few years, BHB has put a tremendous emphasis on marketing, after previously struggling with online advertising – specifically SEO. Moving forward, BHB plans to continue to focus on marketing through social media.

“You’ve got to get your name out there, and we're looking to do more and more of that,” Broder said.