Pest Management Systems (PMi) Wins Gold Telly Award

GREENSBORO, N.C. - Pest Management Systems (PMi) announced it was awarded a Gold Telly Award in the category of Local TV-Branding Campaign.

The winning campaign was the brainchild of the creative team from Spectrum Reach’s production agency, Kernel. Kernel Account Manager Derek Hillenbrand and Producer Chris Powell, were brought in when Andrew Hicks, vice president of operations for PMI, wanted some out-of-the-box creative for their new on-air campaign.

“Hyper engaging, fun, unique and memorable” were the words that flew around in brainstorming. Animation was on the table, but Andrew and the team were 100 percent sure — until the creative team came back with strategic research regarding animated characters in advertising campaigns. Powell mocked up storyboards featuring all the services PMI wished to advertise. The main branding ad, Misfits, was done by early May. Mosquito was completed by late May. Termite hit in early June and the final ad in the campaign was Moisture, which was on-air in September.

All four ads were submitted into the 2023 Telly Awards under the Local TV-Branding Campaign category, which garnered the highest recognition!

The Telly Awards honor excellence in video and television across all screens - honoring local, regional and cable television commercials. All work submitted is reviewed by the Telly Awards Judging Council, a diverse judging body of over 200 executives from television networks, production companies, global agencies, immersive content studios, and streaming platforms around the world. Work is accepted across Branded Content, Commercials & Marketing as well as Immersive, Interactive & XR, TV or Online Series, Shows & Segments, Non-Broadcast and Social Video. Receiving over 12,000 entries globally from 6 continents and all 50 states, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.

The four nationwide Gold winners can be seen here: https://www.tellyawards.com/winners/2024/local-tv/campaign-branding