FAIRFAX Va. — In a new series titled, “What Grows There,” the Professional Pest Management Alliance (PPMA), which serves as the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), is uncovering the alarming reality that pests like mice, cockroaches and house flies can carry dangerous bacteria and diseases that are often invisible to the naked eye.
PPMA, in partnership with the New Orleans Mosquito, Termite & Rodent Control Board, took a closer look – literally – at these threats by swabbing the feet, tails and underbellies of pests to demonstrate the potential dangers lurking within our homes.
“Our goal is to show the full picture of the health risks they pose,” said Jim Fredericks, Executive Director of PPMA. “As pest professionals, we understand these dangers all too well, but we want to help the public see and understand the seriousness of pest infestations. It’s not just about removing pests – it’s about educating people on the unseen dangers and providing them with the knowledge to protect their health and homes.”
The video series will be available on PestWorld’s social channels and website. PPMA is encouraging all pest control companies to join this awareness initiative by utilizing an exclusive toolkit.
Now available to Mainframe subscribers, this includes suggested social media content, logos and high-resolution photography and video, all of which can be downloaded at PPMAMainframe.org.
For more information about PPMA and all its marketing programs or to invest or subscribe to Mainframe, please visit http://www.NPMApestworld.org/PPMA.
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