PPMA Releases 2024 Annual Report Themed 'Leveling Up Awareness, Growth and Impact'

FAIRFAX, Va. — The Professional Pest Management Alliance (PPMA), which serves as the consumer marketing and public outreach arm of the National Pest Management Association (NPMA), shared its 2024 annual report, highlighting how the organization’s year-round programming continues to raise the bar in driving long-term growth for the pest control industry.

The 2024 report centers around the theme: “Level Up Results, Level Up Impact”, and showcases how PPMA’s collective efforts – spanning media outreach, digital advertising, video content creation and more – worked in tandem to deliver both immediate and long-term value for the entire industry.

From educational campaigns that empowered homeowners to new tools that helped businesses thrive, PPMA is ensuring more people than ever recognize the essential role professional pest control plays in protecting public health, homes, businesses and the infrastructure communities rely on every day, the organization said.

“We’re delivering powerful, far-reaching campaigns that are making a real difference in how people perceive pest control,” said Jim Fredericks, Executive Director of PPMA. “And with every passing year, these programs and their impact only grows stronger. Backed by data-driven insights from polls, surveys, and AI-powered analysis, we ensure our messaging not only reaches audiences but truly resonates and moves the needle for the industry.”

A look at the programs that leveled up their impact in 2024:

 

· Building on the success of the 2021 Out of Sight campaign, PPMA introduced "What Grows There," a new series to further educate homeowners about the hidden risks pests pose. The project certainly resonated, capturing 6.6 million impressions across social media and content syndication while earning another 139.4 million media impressions.

· The redesign of Mainframe, providing subscribing pest control companies with a modern, user-friendly interface and customizable resources, industry insights, and trending content. This upgrade has made it easier than ever for businesses to leverage tools to grow, adapt, and succeed.

· Digital efforts delivered big results, and PPMA’s paid social media strategy made every ad work smarter, leveraging platforms like Facebook, Instagram, YouTube, TikTok, and Pinterest to capture 68.5 million impressions. Meanwhile, content syndication on trusted websites brought in another 178.2 million impressions — the equivalent of reaching the populations of Germany and France combined.

· Media outreach efforts reached new heights, with targeted messaging appearing in top-tier national publications like AccuWeather, USA Today, and AARP Magazine, educating consumers and reinforcing the message that professional pest control is not just an option – it’s a necessity. With 1.1 billion impressions, which is comparable to enough steps to walk around Earth 22 times, PPMA’s message is traveling farther than ever before.

“Our success in 2024 has set the stage for an even more exciting 2025,” Fredericks added. “We’re committed to advancing the industry and reinforcing the critical importance of pest management services for homes, businesses, and communities alike. Because when we work as one, our reach is greater, our voice is louder, and we make an impact that truly resonates.”