PPMA Unveils New Design of Mainframe Site

FAIRFAX, Va. – The Professional Pest Management Alliance (PPMA), a consumer marketing and public outreach organization whose mission it is to grow and protect the professional pest control industry, today unveiled the new look for Mainframe, its subscription-based online digital agency for pest control companies looking to level up their public relations, social media or marketing programs.

“Mainframe is a one-stop-shop for pest control companies looking to market their business. It offers subscribers access to hundreds of customizable and ready-made marketing materials that have been created with guidance from entomologists and pest control professionals,” said Dr. Jim Fredericks, executive director of PPMA. “Through this redesign process, we sought to improve the site’s look, flow and functionality to provide subscribers with an elevated experience that is equal to the value Mainframe provides.”

The redesign, which has been underway for the past year, includes a fresh look for all pages, including the customizable assets, learning resources and the homepage which now features a personalized welcome message, a featured assets slider, a customizable favorites bar, an events calendar and callouts for both trending pests and trending content. The modern design and customizable features are intended to improve the user experience for Mainframe subscribers. The site also features “Quick Tips” to help guide subscribers on how to best use Mainframe materials in their own marketing efforts.

“At the start of the development process for this redesign, we spoke with Mainframe users to better understand what is most important to them when using the site and how we can enhance their overall experience,” said Fredericks. “Elements of the new site, like our events calendar, customizable favorites bar and trending content callouts came directly from those conversations. Our goal is to create an enhanced user experience in combination with upgraded functionality and design to showcase key benefits of Mainframe.”